Strategic marketing
consultancy

Optimise your marketing, unlock potential and drive growth with expert strategic marketing consultancy. 

Effective marketing requires strategic alignment with business objectives to create meaningful impact. Working on a project basis, we take a deep dive into your market, customers and brand to identify the best opportunities for engagement and growth.

From marketing audits and strategy development to customer persona and touchpoint mapping, we provide high-level consultancy that delivers measurable results.

What we offer

Marketing and brand audits

Gain a clear picture of how your brand is perceived and its alignment with your positioning through a brand audit. We also conduct full marketing audits, evaluating all activities to identify strengths, gaps, and opportunities for improvement.

Marketing strategies

We deliver brand, content, and full-service marketing strategies, collaborating with expert partners to ensure a digital-first approach that keeps you ahead in a changing landscape.

Audience and segmentation analysis

Sustainable growth starts with knowing your audience. We analyse personas, touchpoints and behaviours to segment and target in the most effective way.

Get to know us

Our process in more detail

Unlock potential. Drive progress.

Take time to reflect

Strategic marketing starts with reflection. We take time to understand your objectives, market position and challenges - listening carefully to find out what’s holding you back. Through collaborative discussions and analysis, we uncover opportunities and identify solutions.

One size does not fit all

Cookie cutter consultancy isn’t effective because every organisation is different. We help you navigate complex challenges through bespoke solutions designed around your needs. This ensures your strategy is not only effective, but also practical and easy to implement.

Measure what matters

Success isn’t guesswork, so our aim is to ensure you have the right tools and insights to track progress and refine over time for maximum results. We work with digital marketing partners to define clear KPIs and meaningful success metrics.

FAQs

What does a strategic marketing consultancy do?

A strategic marketing consultancy helps businesses set clear marketing direction that aligns with overall business goals. At Future Stories, our strategic management consultants uncover insights, sharpen positioning and build strategies for sustainable growth, especially in healthcare and sustainability.

How does Future Stories differ from other marketing agencies?

Unlike many marketing agencies, we start with a data-led approach to developing strategy before planning deliverables. We combine audits and evidence-led insight with creative planning to ensure the service we provide meets your business goals. As a strategic marketing consultancy, we can also provide fractional CMO support for senior leadership without a full-time hire.

Who is strategic marketing consulting best suited for?

Strategic marketing consulting is best for companies that need senior direction to grow. We’re a strong fit for healthcare, sustainability and other purpose-led sectors where marketing must be clear, credible and commercially focused.

What’s the difference between strategic marketing consultancy and fractional CMO support?

Strategic marketing consultancy is usually project-based, solving defined problems like lead generation issues, positioning, messaging or go-to-market planning. Fractional CMO support is ongoing leadership, typically 1–2 days a week, guiding planning and execution over time.

Do you offer any rapid audits or starter services if I'm not ready to commit to a full strategic marketing consultancy?

Yes. Our Marketing Compass audit is a focused two-hour session that diagnoses gaps and recommends next steps. It’s a low-risk way to see whether a broader strategic marketing consultancy engagement is needed.

Can strategic marketing consultancy help us secure NHS or corporate sustainability contracts?

Yes. A strong strategic marketing consultancy approach improves credibility with procurement and senior stakeholders. Our strategic marketing consultants shape your strategy to support NHS frameworks, corporate ESG priorities and sustainability buyers.

How long does a strategic consultancy project usually last?

Most strategic consultancy projects run 4–12 weeks, depending on scope. We agree objectives and timelines upfront, and can extend into ongoing support through a fractional CMO model or flexible strategic marketing agency delivery.

Do you outsource work or is it all done in-house?

Your strategic marketing consultancy work is led directly by Sam Brown. For delivery (content, campaigns, and thought leadership), we use a trusted network of specialists, keeping the model lean, senior-led and tailored to your needs.

Our Work