Brand strategy consultancy

Define your purpose, align your messaging, and create a consistent, compelling presence across all marketing and communications. 

Your brand is more than a logo - it’s a reflection of your values, vision, and the experience you create for your audience. Purpose-driven organisations must also convey their mission, too.

We remove the noise and ensure your brand’s true purpose shines through. Our structured approach can be tailored to your needs, providing the right level of support to build a strong and cohesive brand.

What we offer

1. Brand audit and positioning

Take stock through a brand audit, then get clear and aligned on your brand positioning and personality.

2. Tone of voice and messaging

Set clear rules for the way in which your brand is communicated with tone of voice guidelines and messaging frameworks.

3. Visual identity and brand guidelines

Create a visual identity that reflects your value and impact. Whether it’s a full rebrand, a logo refresh or just some new brand guidelines – we can help.

Get to know us

Our process in more detail

Distill your value. Amplify your impact.

Define your edge

Our positioning services take a 360° view of your brand - who you are, what you stand for, and how you differentiate in the market. By distilling your purpose and unique value, we create a bold and distinctive brand identity that sets you apart.

Hone your message

No more mixed messages or off-brand communication. Using your refined brand positioning as a foundation, we develop messaging frameworks and tone of voice guidelines that unify your communications - ensuring every touchpoint feels authentically you.

Bring your brand to life

A well-executed brand builds trust, credibility, and lasting impact. To maximise effectiveness, we test and refine brand elements with target audiences before rolling out new brand guidelines and a cohesive suite of assets, ensuring your brand gains traction across all platforms.

FAQs

What does a brand strategy consultancy actually do?

A brand strategy consultancy helps a business define its positioning, purpose and messaging so it can communicate clearly and consistently. We do this for purpose-led organisations, with a focus on healthcare and sustainability. We also provide wider brand consultancy services – see question 4.

How is Future Stories different from a typical strategic marketing agency?

We combine brand strategy consultancy with fractional CMO support and wider brand consultancy services, so you get senior strategic input and hands-on delivery in one partner. We specialise in complex, purpose-led sectors such as healthcare and sustainability, and can plug in flexibly as your needs change.

Do I need brand strategy consultants if I already have a logo and website?

A logo and website aren’t a strategy. Without clear positioning and messaging, your visual identity can fail to reflect your true value or reach the right customers. Brand strategy services align your story, tone and offer with your goals so you connect with decision-makers and grow.

What’s included in your wider strategic brand consultancy services?

Depending on your needs, our wider brand consultancy services can include:

Positioning workshops
Brand strategy development
Messaging framework
Tone of voice and content guidelines
Visual identity creation or refresh
Brand guidelines
Branded assets

How long does a brand strategy project take?

A full brand strategy consultancy project usually takes 4–8 weeks, depending on whether we start with an audit. If you add a new visual identity, allow a further 6–8 weeks. For start-ups, our three-day BrandSprint provides the core positioning, messaging and visual identity at a faster pace.

Who is your brand strategy consultancy service for?

It’s for purpose-led organisations – especially in healthcare and sustainability – that need clearer positioning and messaging to stand out. If your marketing feels reactive, or you’re struggling to differentiate for investors, partners or clients, this work gives you a stronger, more consistent story.

Can brand strategy really help us win NHS or corporate contracts?

Yes. Clear positioning and consistent messaging increase credibility with procurement teams, clinicians and senior decision-makers, particularly in regulated environments like the NHS or corporate ESG functions.

What’s the best first step if I’m interested?

Start with a Marketing Compass audit: a 90-minute session to identify the biggest gaps in your brand and messaging and recommend next steps. If it looks like a fit, it often leads into a full brand strategy consultancy project.

Our Work