--- title: "Brand strategy consultancy" slug: "brand-strategy-consultancy" date: 2025-03-20 modified: 2026-07-24 author: "Cristina" description: "Build a brand that tells a powerful story. Our brand strategy services help purpose-driven businesses define, refine and communicate their identity with clarity." canonical_url: https://futurestories.co.uk/services/brand-strategy-consultancy/ source: https://futurestories.co.uk/services/brand-strategy-consultancy/ focus_keyword: "Brand Strategy Consultancy" word_count: 835 reading_time: "5 min read" schema_type: "WebPage" robots: "index, follow" lang: en-US --- # Brand strategy consultancy ## Brand strategy consultancy *Define your purpose, align your messaging, and create a consistent, compelling presence across all marketing and communications.* Your brand is more than a logo - it’s a reflection of your values, vision, and the experience you create for your audience. Purpose-driven organisations must also convey their mission, too. We remove the noise and ensure your brand’s true purpose shines through. Our structured approach can be tailored to your needs, providing the right level of support to build a strong and cohesive brand. ### What we offer 1. Brand audit and positioning Take stock through a brand audit, then get clear and aligned on your brand positioning and personality. 2. Tone of voice and messaging Set clear rules for the way in which your brand is communicated with tone of voice guidelines and messaging frameworks. 3. Visual identity and brand guidelines Create a visual identity that reflects your value and impact. Whether it’s a full rebrand, a logo refresh or just some new brand guidelines – we can help. [!\[\](https://futurestories.co.uk/wp-content/uploads/2025/03/Line-984.svg) Get to know us](/about) ![Decorative pill-shaped icon in a gradient pink and orange.](https://futurestories.co.uk/wp-content/uploads/2025/03/Vector-44.svg) Our process in more detail ## Distill your value. Amplify your impact. ![Future Stories' team members sit on a wooden corner bench chatting about brand strategy, thought leadership and campaigns for purpose-led brands.](https://futurestories.co.uk/wp-content/uploads/2025/09/Website-edited-9-1024x778.jpg) Define your edge Our positioning services take a 360° view of your brand - who you are, what you stand for, and how you differentiate in the market. By distilling your purpose and unique value, we create a bold and distinctive brand identity that sets you apart. Hone your message No more mixed messages or off-brand communication. Using your refined brand positioning as a foundation, we develop messaging frameworks and tone of voice guidelines that unify your communications - ensuring every touchpoint feels authentically you. Bring your brand to life A well-executed brand builds trust, credibility, and lasting impact. To maximise effectiveness, we test and refine brand elements with target audiences before rolling out new brand guidelines and a cohesive suite of assets, ensuring your brand gains traction across all platforms. ## FAQs What does a brand strategy consultancy actually do? A brand strategy consultancy helps a business define its positioning, purpose and messaging so it can communicate clearly and consistently. We do this for purpose-led organisations, with a focus on [healthcare](https://futurestories.co.uk/healthcare-marketing/) and [sustainability](https://futurestories.co.uk/sustainability-marketing/). We also provide wider brand consultancy services – see question 4. How is Future Stories different from a typical strategic marketing agency? We combine brand strategy consultancy with [fractional CMO](https://futurestories.co.uk/services/fractional-cmo/) support and wider brand consultancy services, so you get senior strategic input and hands-on delivery in one partner. We specialise in complex, purpose-led sectors such as healthcare and sustainability, and can plug in flexibly as your needs change. Do I need brand strategy consultants if I already have a logo and website? A logo and website aren’t a strategy. Without clear positioning and messaging, your visual identity can fail to reflect your true value or reach the right customers. Brand strategy services align your story, tone and offer with your goals so you connect with decision-makers and grow. What’s included in your wider strategic brand consultancy services? Depending on your needs, our wider brand consultancy services can include: - Positioning workshops - Brand strategy development - Messaging framework - Tone of voice and content guidelines - Visual identity creation or refresh - Brand guidelines - Branded assets How long does a brand strategy project take? A full brand strategy consultancy project usually takes 4–8 weeks, depending on whether we start with an audit. If you add a new visual identity, allow a further 6–8 weeks. For start-ups, our three-day BrandSprint provides the core positioning, messaging and visual identity at a faster pace. We do have experience of working under tighter timelines, such as when we helped Unlimit Health deliver a complete rebrand in 3 months. [Discover how we delivered the non-profit rebrand for Unlimit Health.](https://futurestories.co.uk/case-studies/healthcare-rebranding-non-profit/) Who is your brand strategy consultancy service for? It’s for purpose-led organisations – especially in [healthcare](https://futurestories.co.uk/healthcare-marketing/) and [sustainability](https://futurestories.co.uk/sustainability-marketing/) – that need clearer positioning and messaging to stand out. If your marketing feels reactive, or you’re struggling to differentiate for investors, partners or clients, this work gives you a stronger, more consistent story. Can brand strategy really help us win NHS or corporate contracts? Yes. Clear positioning and consistent messaging increase credibility with procurement teams, clinicians and senior decision-makers, particularly in regulated environments like the NHS or corporate ESG functions. What’s the best first step if I’m interested? Start with a Marketing Compass audit: a 90-minute session to identify the biggest gaps in your brand and messaging and recommend next steps. If it looks like a fit, it often leads into a full brand strategy consultancy project. Our Work ## Case studies ![](https://futurestories.co.uk/wp-content/uploads/2025/03/Line-983.svg) [View All Case Studies](/case-studies/) [!\[UCLPartners White Logo\](https://futurestories.co.uk/wp-content/uploads/2026/07/UCLP_logo_RGB_all-WHT-1024x241.png) Read our case study Brand strategy and identity for a health innovation company](https://futurestories.co.uk/case-studies/brand-strategy-and-identity-for-a-health-innovation-company/) [!\[\](https://futurestories.co.uk/wp-content/uploads/2026/04/oakvale-white.webp) Read our case study Brand positioning and messaging for a purpose-led consultancy](https://futurestories.co.uk/case-studies/brand-positioning-and-messaging-consultancy-for-a-purpose-led-consultancy/) [!\[White Safety Net logo.\](https://futurestories.co.uk/wp-content/uploads/2025/04/White-on-clear-Safety-Net-2024-logo-VECTOR-.avif) Read our case study Charity impact report for trauma recovery service](https://futurestories.co.uk/case-studies/charity-impact-report/) [!\[White Sirona logo.\](https://futurestories.co.uk/wp-content/uploads/2025/07/Sirona-whiteout-SVG-1.svg) Read our case study Supporting NHS provider Sirona Care with communications campaign](https://futurestories.co.uk/case-studies/sirona-care-health-communication-campaign/) [!\[White Eunomia logo.\](https://futurestories.co.uk/wp-content/uploads/2025/04/Eunomia-whiteout-SVG.avif) Read our case study Fractional marketing leadership for a global sustainability consultancy](https://futurestories.co.uk/case-studies/fractional-marketing-consultancy/) [!\[White Safety Net logo.\](https://futurestories.co.uk/wp-content/uploads/2025/04/White-on-clear-Safety-Net-2024-logo-VECTOR-.avif) Read our case study Charity rebrand and website content for trauma recovery service](https://futurestories.co.uk/case-studies/charity-rebrand-website-content/) ## Get updates, once per month