--- title: "Sectors" slug: "sectors" date: 2026-05-27 author: "James Read" description: "Our Sectors We specialise in supporting organisations across healthcare, sustainability and other purpose-led sectors. With more than 25 years’ combined experience - including 12+ years working across NHS and private healthcare - we understand the commercial, regulatory and reputational challenges" canonical_url: https://futurestories.co.uk/sectors/ source: https://futurestories.co.uk/sectors/ word_count: 768 reading_time: "4 min read" schema_type: "WebPage" robots: "index, follow" lang: en-US --- # Sectors ## Our Sectors We specialise in supporting organisations across healthcare, sustainability and other purpose-led sectors. With more than 25 years’ combined experience - including 12+ years working across NHS and private healthcare - we understand the commercial, regulatory and reputational challenges these highly specialist sectors face. Our approach focuses on fractional CMO and strategic consultancy support to help organisations solve specific growth, positioning and marketing challenges, alongside hands-on delivery across content, campaigns and thought leadership where needed. ### Healthcare services Healthcare marketing requires balancing trust, regulation and commercial growth. We help organisations navigate complex audiences, long decision cycles and reputational sensitivity with clear, credible strategy. Explore our [healthcare services](https://futurestories.co.uk/healthcare-marketing). ![A healthcare worker in a dark blue and white uniform holds the hands of a patient.](https://futurestories.co.uk/wp-content/uploads/2025/03/94949f7a65a321b5e7464fdc83494f49-1024x684.jpg) ### Sustainability services Sustainability brands face growing scrutiny and crowded markets. We help organisations communicate impact credibly, avoid vague messaging and build differentiated, evidence-led positioning that drives engagement. Explore our [sustainability services](https://futurestories.co.uk/sustainability-marketing/). ![A person plants a tiny sapling in the moss covered ground of a forest, representing growth and sustainability goals.](https://futurestories.co.uk/wp-content/uploads/2025/04/Planting-Tree-Horizontal-Banner-1024x510.jpeg) We set the tone ### Why we are different Specialist expertise in sustainability and healthcare We understand the nuances of these industries, from circular economy principles to NHS partnerships. A strategic partner - not just a service provider We don’t just create content—we help you define your market position, refine your messaging, and develop a strategy drives long-term business objectives. Flexible, high impact support Our agile model allows us to scale up or down based on your needs. Whether you need high-level strategic input or full scale execution, we act as an extension of your team. [!\[\](https://futurestories.co.uk/wp-content/uploads/2025/03/Line-984.svg) Get to know us](/about) ![Decorative pill-shaped icon in a gradient pink and orange.](https://futurestories.co.uk/wp-content/uploads/2025/03/Vector-44.svg) Customer stories ### Testimonials - Joe Papineschi Sam and Future Stories have been great to work with and have made a major contribution to Eunomia very quickly. As a 24 year old organisation I feel like we finally understand how to make marketing and comms work for us and Sam has left us in a much stronger position, with a great strategy, a motivated and talented team and some new assets that we’ll get value from for years to come. *Chairperson,*Eunomia ![White and teal Eunomia logo on a black background.](https://futurestories.co.uk/wp-content/uploads/2025/03/Group-2085664705-1024x824.png) - Fionuala Wareing It has been an absolute pleasure working with Future Stories on our recent rebrand and website content update. The team demonstrated a level of professionalism and knowledge about our marketing needs that truly set them apart. Their dedication and genuine care for our mission shone through. We highly recommend their services. *Head of Clinical Practice,* Safety Net (UK) ![Close up of a woman wrapping her hands around a white mug of tea or coffee.](https://futurestories.co.uk/wp-content/uploads/2025/03/getty-images-xZCw7gBiavY-unsplash-2-1-1024x828.png) - Neil Hopkins Sam at Future Stories has led a complex staff consultation and engagement programme, supporting the development of a clinical strategy for Sirona. From establishing the strategic plan for the engagement work, to developing large scale roadshows that engaged hundreds of colleagues, through to creating short form videos and internal comms, Sam has been across the full scope of the project. I've been grateful for Sam's support - not just in delivering key projects but also being an approachable sounding board. *Former Deputy Director of Communications*, Sirona care & health CIC ![Two female healthcare workers dressed in blue and white uniforms smile as they walk down a street together.](https://futurestories.co.uk/wp-content/uploads/2025/03/getty-images-xZCw7gBiavY-unsplash-2-1024x828.png) - Paula Plaza Sam developed a brand model that helped us to articulate who we are, our vision and values. We valued the time that she took to understand our work and involve our partners and allies, something which was very important to us. Sam’s confidence and clarity, and her ability to challenge us, helped to make this a smooth process. Thank you for helping us to come up with a brand that truly reflects our ambition *Head of Communications,* Unlimit Health ![A little Black girl wearing a blue gingham school dress. She holds out her hand as an adult hands her an orange slice.](https://futurestories.co.uk/wp-content/uploads/2025/03/getty-images-xZCw7gBiavY-unsplash-2-2-1024x828.png) - Hannah Parker Future Stories created all my content for my business website, and advised me on my marketing approach. My business is now on page one of Google for the relevant search term and I have more business than I can manage. I'd turn to them any time I need support with my marketing. *Hannah Parker,* Body Psychotherapist ![A blurred woman sits at a table in a cafe, looking out the window. A piece of cake and a half-finished glass of coffee sit on the table in front of her.](https://futurestories.co.uk/wp-content/uploads/2025/03/image-asset-1024x683.jpeg) - Liz Thompson We love working with Sam at Future Stories. She’s an utterly reliable safe pair of hands, with a great creative brain and a lot of smart communications and marketing expertise. She’s super organised and always comes through. Most recently, she worked with us on our annual report, shaping a clear narrative and strong messaging which really helped to frame our organisational achievements properly. *Director of Communications,* SafeLives ![A woman with blonde hair and plaits looks out at a mountain scape on sunny day. She wears a dark blue cap and dark blue t-shirt, which is printed with pink words saying: Together we can end domestic abuse.](https://futurestories.co.uk/wp-content/uploads/2025/03/getty-images-xZCw7gBiavY-unsplash-2-3-1024x828.png) ![Black Eunomia logo.](https://futurestories.co.uk/wp-content/uploads/2025/03/Frame-48095910.svg) ![Black Safety Net logo.](https://futurestories.co.uk/wp-content/uploads/2025/03/Turquoise-on-clear-Safety-Net-2024-logo-VECTOR-1.svg) ![Black Sirona Care and Health logo.](https://futurestories.co.uk/wp-content/uploads/2025/03/b-b-b-1.svg) ![Black Unlimit Health logo.](https://futurestories.co.uk/wp-content/uploads/2025/03/logo-3-1.svg) ![Black Hannah Parker Psychotherapy logo.](https://futurestories.co.uk/wp-content/uploads/2025/05/Frame-48095910.png) ![Black Safe Lives logo.](https://futurestories.co.uk/wp-content/uploads/2025/03/Group-15.svg) Insights ## Ideas shaping tomorrow ![](https://futurestories.co.uk/wp-content/uploads/2025/03/Line-983.svg) [View all insights](/Insights/) [!\[Future Stories' fractional CMO, Sam Brown, and another marketing colleague point to a wall of ESG and environment related posters. They discuss marketing strategy for a sustainability client.\](https://futurestories.co.uk/wp-content/uploads/2025/09/Website-edited-8-1-scaled-e1758724370578-1024x680.jpg) 6 min read 07 August 2026 Fractional CMO for sustainability: What to expect](https://futurestories.co.uk/insights/fractional-cmo-for-sustainability-what-to-expect/) [!\[A doctor in a white uniform with a stethoscope around his neck poises a hand over a tablet he is holding.\](https://futurestories.co.uk/wp-content/uploads/2026/04/Doctor-holding-tablet.jpeg) 5 min read 11 June 2026 The importance of compliance in healthcare campaigns](https://futurestories.co.uk/insights/the-importance-of-compliance-in-healthcare-campaigns/) [!\[Two smartly dressed people stand next to each other in front of a grey wall. One signs a contract on a clipboard that the other persons holds out for them.\](https://futurestories.co.uk/wp-content/uploads/2026/04/Two-people-signing-contract-1.jpeg) 6 min read 26 May 2026 How to develop a contract with a fractional CMO](https://futurestories.co.uk/insights/how-to-develop-a-contract-with-a-fractional-cmo/) [!\[Brand consultant and graphic designer Colin with an open notebook of ideas in front of him.\](https://futurestories.co.uk/wp-content/uploads/2026/04/Close-up-of-Colin-and-open-notebook.jpeg) 7 min read 07 May 2026 When to rebrand your business: a practical guide for founders and leadership teams](https://futurestories.co.uk/insights/when-to-rebrand-your-business-a-practical-guide-for-founders-and-leadership-teams/) [!\[The hands of multiple marketing team members gesture at sustainability and ESG documents laid out on a table.\](https://futurestories.co.uk/wp-content/uploads/2025/09/ESG-Work-1024x540.jpeg) 7 min read 23 April 2026 Top content ideas for sustainable brands in 2026](https://futurestories.co.uk/insights/top-content-ideas-for-sustainable-brands-in-2026/) [!\[A female marketing director wearing black framed glasses and a grey checkered shirt smiles as she looks at a sheet of paper pinned to the wall in front of her. It is covered in hand-written notes and doodles about marketing.\](https://futurestories.co.uk/wp-content/uploads/2025/03/getty-images-xZCw7gBiavY-unsplash-2-3-1-1024x828.png) 3 min read 09 April 2026 Fractional CMO vs. marketing consultant: What’s the difference?](https://futurestories.co.uk/insights/fractional-cmo-vs-marketing-consultant-whats-the-difference/) ## Get updates, once per month