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Category: Uncategorized

The importance of compliance in healthcare campaigns

A doctor in a white uniform with a stethoscope around his neck poises a hand over a tablet he is holding.

Effective healthcare campaigns are powerful. They educate, build trust and drive engagement in ways that can meaningfully improve lives. But in a highly controlled sector like healthcare, creativity should always work within the guardrails of compliance.  Whether you’re running awareness campaigns for private care providers or scaling digital platforms across the NHS, you must keep […]

How to develop a contract with a fractional CMO

Two smartly dressed people stand next to each other in front of a grey wall. One signs a contract on a clipboard that the other persons holds out for them.

For purpose-driven organisations, a fractional chief marketing officer (CMO) can offer senior strategic leadership without the commitment of a full-time hire. When it works well, it accelerates focus, decision-making and delivery. When it doesn’t, the issues often trace back to the contract. In many cases, the fractional CMO will provide their own contract for you […]

Top content ideas for sustainable brands in 2026

The hands of multiple marketing team members gesture at sustainability and ESG documents laid out on a table.

If you’re running a sustainability-led business, you probably already know that attention and trust are both hard-won. However, the right content can help you stand out from the online noise, resonate with your audience’s values, and grow steadily and with purpose. In this guide, we’ll unpack some content ideas for sustainable brands that actually drive […]

Fractional CMO vs. marketing consultant: What’s the difference?

A female marketing director wearing black framed glasses and a grey checkered shirt smiles as she looks at a sheet of paper pinned to the wall in front of her. It is covered in hand-written notes and doodles about marketing.

Are you a growing business weighing up some external marketing support? You might be considering hiring a marketing consultant or a fractional chief marketing officer (CMO)… but which one is best for you? The answer depends on what you need: embedded marketing leadership or more time-limited strategic support.  For purpose-led businesses in healthcare or sustainability, […]

How to humanise your healthcare brand with content strategies

A male healthcare worker in blue scrubs laughs with a colleague. He sits at a table with a mug of tea.

Healthcare is fundamentally about supporting people to achieve better health and wellbeing. Expressing the human side of your business – and making a clear connection between the care provided and the person benefiting from it – is a crucial part of an effective healthcare marketing strategy. Carefully considered content strategies help healthcare organisations connect with […]

When to bring a fractional CMO to your leadership team

A leadership team sits around a table headed by woman in grey suit.

In purpose-driven sectors like healthcare, sustainability and mission-led consulting, marketing is rarely simple. Founders juggle delivery, funding rounds and recruitment, leaving little time to think strategically about marketing’s role in organisational growth. In these scenarios, a short-term fix isn’t enough. Instead, businesses could consider bringing in a fractional Chief Marketing Officer (CMO) as a strategic hire. Why a fractional […]

ESG marketing ideas for sustainable brands

A group of volunteers wearing warm casual clothing and accessories on a sunny cold winters day. They are talking before they start working on a community farm.

Finding fresh ESG marketing ideas that genuinely connect with audiences can be challenging for sustainable brands. With more companies making environmental and social commitments, the question isn’t whether to communicate your impact – it’s how to do it authentically and effectively.  At Future Stories, we help sustainability-focused organisations translate purpose into measurable growth. Below are […]

Building trust through healthcare marketing – best practices for 2026

A male healthcare worker in blue scrubs laughs with a colleague. He sits at a table with a mug of tea.

In healthcare marketing, trust influences every decision your audience makes. As AI reshapes diagnostics, communications and operational delivery – and public scrutiny of data use and private sector healthcare intensifies – the pressure to demonstrate credibility and purpose continues to increase. This applies whether you are a direct-to-consumer healthtech startup or a private healthcare provider. […]

Fractional CMO playbook: How to drive growth on a lean budget

Future Stories' fractional marketing director Sam Brown and designer Colin sit at a table in front of an open laptop and their notebooks. They collaborate on brand strategy. Colin laughs as he looks at the laptop screen and Sam grins back at him.

For purpose-led founders and CEOs, marketing strategy can feel like a guessing game. There’s pressure to grow, but limited time, resources and internal capability to make it happen. And while the idea of a full-time chief marketing officer (CMO) sounds appealing, the reality is it’s not always the right fit. Enter the fractional CMO: a […]

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