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Latest Blog Post:
When to bring a fractional CMO to your leadership team
In purpose-driven sectors like healthcare, sustainability and mission-led consulting, marketing is rarely simple. Founders juggle delivery, funding rounds and recruitment, leaving little time to think strategically about marketing’s role in organisational growth. In...
3 min read
02 March 2026
Insights

Ideas shaping tomorrow

A group of volunteers wearing warm casual clothing and accessories on a sunny cold winters day. They are talking before they start working on a community farm.
5 min read
23 February 2026
ESG marketing ideas for sustainable brands
A male healthcare worker in blue scrubs laughs with a colleague. He sits at a table with a mug of tea.
6 min read
10 February 2026
Building trust through healthcare marketing – best practices for 2026
Future Stories' fractional marketing director Sam Brown and designer Colin sit at a table in front of an open laptop and their notebooks. They collaborate on brand strategy. Colin laughs as he looks at the laptop screen and Sam grins back at him.
5 min read
29 January 2026
Fractional CMO playbook: How to drive growth on a lean budget
Extreme close-up of the veins in a green leaf, representing sustainability.
6 min read
09 December 2025
Avoid greenwashing when marketing your sustainable credentials
The Future Stories team sits around a table smiling and collaborating. Open laptops and notebooks sit in front of them as they discuss brand strategy and thought leadership for healthcare and sustainability brands.
4 min read
25 November 2025
The cost-saving advantages of fractional CMO services vs. full-time marketing leaders
Future Stories' fractional CMO, Sam Brown, and another marketing colleague point to a wall of ESG and environment related posters. They discuss marketing strategy for a sustainability client.
5 min read
31 October 2025
How to find a sustainability marketing agency
Future Stories' fractional marketing specialists Sam and Colin talk at a table with a laptop and notepad in front of them. Sam listens intently as Colin explains something, gesturing with his hands.
4 min read
25 September 2025
What a fractional CMO brings to scaling businesses
A person in a grey shirt leans over a table and places a post-it note on a large sheet of paper. The word 'Brand' is written in large green bubble writing at the centre. Other brand consultants gather around.
5 min read
30 March 2025
Does your business need a fractional chief marketing officer?
The Future Stories team sits around a table smiling and collaborating. Open laptops and notebooks sit in front of them as they discuss brand strategy and thought leadership for healthcare and sustainability brands.
4 min read
15 March 2025
Build a high-impact strategy with a fractional marketing expert

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