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Healthcare rebranding: new identity for international non profit

Client:
Unlimit Health
Year:
2022
Services:
Brand Strategy Consultancy
A little girl grins from behind brightly coloured washing. She raises her hands above her head to hold onto the washing line above her. Blue sky beams overhead.

The Challenge

Unlimit Health is an international organisation working to end parasitic disease. The charity was previously known as SCI Foundation (short for the Schistosomiasis Control Initiative Foundation). The previous name and brand – which referenced a particular type of parasite – did not reflect the charity’s new five year strategy, which was focused more on supporting health equity. The old brand also lacked creativity and was challenging for the communications team to use in practice.

The Solution

Working closely with an organisational brand steering group over a tight three month time schedule, Future Stories’ Sam Brown undertook the following:

  • Full audit of the old brand, including brand perception survey, stakeholder interviews and analysis.
  • Creation of a new brand strategy, in consultation with a rebrand steering group. This was more aligned to the organisation’s new strategy.
  • Long list and short list of suitable alternative names.
  • Working with Door22 to support the development of the visual identity for the brand, including a new logo.
  • Online focus groups and surveys to test the new names and logos with stakeholder groups.
  • Creation of key messaging and wording for the brand guidelines.
  • Support with trademarking.
  • Creation of an additional brand perception survey to test the brand one year later.

 
Unlimit Health's brand strategy in the form of a dark blue and white infographic.
Unlimit Health - logo and strapline
Headshot of smiling client.
Paul Plaza

“Sam developed a brand model that helped us to articulate who we are, our vision and values. We valued the time that she took to understand our work and involve our partners and allies, something which was very important to us. Sam’s confidence and clarity, and her ability to challenge us, helped to make this a smooth process. Thank you for helping us to come up with a brand that truly reflects our ambition.”
Head of Communications, Unlimit Health

The Outcome

The charity now has a new brand that is broader, more accessible and more aligned to its new five-year strategy. The communications team report that it’s much easier to work with and they have the right tools to be able to do their jobs.

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