Fractional marketing leadership for a global sustainability consultancy

Client:

Eunomia

Year:

2024-2025

Services:

The Challenge

Eunomia, a global sustainability consultancy and certified B Corp, creates innovative, science-led approaches that drive positive change.

With 150+ staff across five international offices, the organisation sought fractional marketing and communications leadership to stabilise and strengthen its marketing function following a period of significant team change. The brief was to support the development of a new team and to create a new marketing strategy to drive lead generation.

The Solution

Over a six-month engagement, working a few days per week, Future Stories’ Sam Brown embedded within the Eunomia team providing fractional marketing leadership and hands-on support. Key activity included:

Team leadership and development: providing interim leadership and coaching existing team members using a strengths-based approach.
Reviewing existing channels and processes to assess performance and identify areas for improvement.
Developing a content-led marketing strategy, in collaboration with the team and business development expert Nigel Clark.
Email systems repair: introducing a re-subscription campaign and restructured data capture processes to improve effectiveness and compliance.
Website overhaul: leading the procurement of a new website, delivered within three months and now live.
Lead generation via webinars: designing a repeatable digital marketing process to promote webinars.
Team recruitment: supporting the recruitment of a new team, including the internal promotion of a team member to Head of Marketing Communications.

Joe Papineschi

“Sam and Future Stories have been great to work with and have made a major contribution to Eunomia very quickly. As a 24 year old organisation I feel like we finally understand how to make marketing and comms work for us and Sam has left us in a much stronger position, with a great strategy, a motivated and talented team and some new assets that we’ll get value from for years to come.”

Chairperson, Eunomia

The Outcome

A clear, focused marketing strategy is now in place, centred on content marketing and thought leadership - positioning Eunomia as a leader in its sector.

The marketing team is now fully resourced with permanent staff in post.

A new website is live, reflecting Eunomia’s values and ambitions.

The email marketing list is now fully functional, with thousands of contacts and accurate preference data recorded.

Webinars are consistently marketed through a structured process, leading to the generation of hundreds of new warm leads over the first month of implementation, and several new bids for client work.

Fractional marketing leadership for a global sustainability consultancy

The Challenge

The Solution

The Outcome

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