Charity rebrand and website content for trauma recovery service

Client:

Safety Net

Year:

2024-2025

Services:

The Challenge

Safety Net UK is a trauma recovery charity based in Cumbria, offering trauma-informed advice, support, and therapy to people affected by abuse. In 2024–2025, the charity sought support to refresh and strengthen its marketing and communications. Key objectives included:

Developing a new logo, brand identity and brand guidelines.
Creating a suite of branded print materials and resources.
Project managing the website build, partnering with Labrys Design.
Providing all written, SEO-optimised content for the new site.

The charity’s ambition was to present a more cohesive and professional image, better support service users, and to lay the foundations for stronger fundraising and engagement. Clearer communication around updated referral processes was also a priority.

The Solution

Future Stories closely with the Safety Net team to develop a distinctive new brand logo and a suite of associated illustrations. The creative work for the illustrations was provided by Beth in our team, with support from George who liaised directly with Safety Net colleagues gain feedback on the new brand.

Following this, we produced a new set of brand guidelines to provide clear guidance to the team on how the brand can be used. A suite of new printed leaflets and resources were also created for the charity to use in the year ahead.

Future Stories led the project management of the new website build, with George liaising carefully with our chosen website development partner Labrys Design to create the site. Over 35 pages of SEO optimised content was created for the site.

Finally George coordinated all launch communications so that all partners and clients were aware of the new site.

Fionuala Wareing

"It has been an absolute pleasure working with Future Stories on our recent rebrand and website update. Sam and George, along with their partners like Labrys Design, demonstrated a level of professionalism and knowledge about both the charity sector and all of our marketing needs that truly set them apart.

Future Stories went above and beyond to ensure the final result was not only right for our organisation, but also for the people we serve. Their dedication and genuine care for our mission shone through in every aspect of their work. We are incredibly grateful for their hard work and highly recommend their services."

Head of Clinical Practice, Safety Net

The Outcome

Safety Net has a distinctive and modern new brand and a suite of illustrations that can be used on all assets going forward.
The team have clarity on how to use the brand through the brand guidelines.
Safety Net has an attractive, modern and functioning new website which is optimised for search.
Clients and partners have clarity over the new referral processes and how they work.

Charity rebrand and website content for trauma recovery service

The Challenge

The Solution

The Outcome

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