---
title: "Brand positioning and messaging for a purpose-led consultancy"
slug: "brand-positioning-and-messaging-consultancy-for-a-purpose-led-consultancy"
date: 2026-04-16
modified: 2026-07-24
author: "Ruby Guyler"
description: "See how Future Stories helped Oakvale Learning reposition itself from B2C to B2B and B2G, with a brand strategy, personas and messaging framework."
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source: https://futurestories.co.uk/case-studies/brand-positioning-and-messaging-consultancy-for-a-purpose-led-consultancy/
focus_keyword: "Brand positioning"
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# Brand positioning and messaging for a purpose-led consultancy