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Healthcare Marketing
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Sustainability Marketing
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Strategic marketing for purpose-driven brands

A healthcare worker in a blue nurse uniform smiles warmly as she sits next to an elderly man in a care home. She looks at him attentively as she points to the screen of her tablet.
At Future Stories, we help healthcare, sustainability and purpose-driven brands turn their mission into momentum.

Our team has 25+ years in marketing and communications, including 12 years in senior leadership across NHS and private healthcare. We've delivered 100+ projects for impact brands, with deep expertise in healthcare, sustainability, circular economy and net zero.

We offer strategic consultancy and fractional marketing and communications leadership, providing expert guidance - without the need for a full-time, in-house team.

We also provide brand positioning and development, marketing content and campaigns, and thought leadership - helping organisations communicate with clarity, credibility, and impact.

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  • A flexible, high impact model
We deliver services through a collaborative ‘teamlance’ model, bringing together specialist freelance talent to flex and scale according to your needs - without the overheads of a traditional agency.
  • Sustainable approach & remote first
We operate remotely, reducing the carbon footprint associated with running an agency. This approach allows us to work efficiently while aligning with sustainability principles.
  • Designed for high trust industries
We understand that healthcare and sustainability brands face unique challenges - from regulatory considerations to highly technical subject matter. Our expertise ensures that complex ideas are translated into clear, compelling narratives.

Get to know us

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Experts in our field
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20+ years of experience
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100+ successful projects
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Our values give us the energy and motivation to deliver great work for people and planet
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We are
curious
collaborative
bold
kind
driven
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Our clients

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Future Stories founder and fractional marketing director, Sam Brown. She sits outside in a European city and grins at the camera.
Sam
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Get to know me
Future Stories designer and brand consultant Colin. He sits outside at a table and rests his head on one hand, focusing intently on writing in his notebook.
Colin
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Get to know me
Future Stories content specialist Ruby wears a floral jumpsuit and stands with her hands on her hips, smiling at the camera.
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Beth Breeden, illustrator and designer at fractional marketing agency Future Stories. She wears a woollen hat and stands outside in a group of other people, smiling as she listens to someone talk.
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Sam Brown
Future Stories founder and fractional marketing director, Sam Brown. She sits outside in a European city and grins at the camera.
Communications advice from Sam:
Remain super curious and hire people who are smarter than you.
Bio:
Sam is the Founder and Director at Future Stories, where she works as a fractional CMO for purpose-led founders. She helps ambitious leaders clarify strategy, sharpen positioning, and align brand and marketing activity with business goals. With a background in brand development and communications, Sam combines strategic insight with practical delivery, guiding founders through the decisions that shape growth. Off-duty, you’ll find her travelling, taking photographs, arranging social events and struggling to stand up on a surfboard.
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Colin
Future Stories designer and brand consultant Colin. He sits outside at a table and rests his head on one hand, focusing intently on writing in his notebook.
Communications advice from Colin:
Don’t burn bridges and don’t mix tomato ketchup and egg.
Bio:
Colin is our fiercely creative Design Lead, working for national and global brands based in London, Oxford and Sydney. His expertise covers a wide range of creative disciplines across print, digital and video, developing visual identities, branding, packaging, exhibitions and reports. He is a problem solver and believes that design should be ideas led, striving to create solutions that are engaging and playful.
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Ruby
Future Stories content specialist Ruby wears a floral jumpsuit and stands with her hands on her hips, smiling at the camera.
Communications advice from Ruby:
Who are you marketing to? Knowing this will give you clear direction.
Bio:
Ruby is a freelancer and founder of Lasso - a marketing business offering a creative helping hand to busy businesses. Whether it’s scroll-stopping social media, copywriting or design, she believes that the best marketing arises from strong collaboration with her clients. When she’s not posting/designing/writing, Ruby can often be found reading a book or trying to reach the top of a climbing wall.
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Beth
Beth Breeden, illustrator and designer at fractional marketing agency Future Stories. She wears a woollen hat and stands outside in a group of other people, smiling as she listens to someone talk.
Communications advice from Beth:
Get clear on your goal: because ‘good is clear thinking made visual’ (Edward Tufte).
Bio:
Beth is an Illustrator and Designer at Future Stories. Her skills span live graphic recording to hand drawn animation, with a particular interest in infographics. She is motivated by an opportunity to apply her knowledge and creativity to boost the missions of those working towards a better world. When not at her desk, you’ll find Beth outdoors and avidly pursing her love of learning. Right now she’s especially curious about psychology, systems thinking and the pursuit of excellence in boardsports.
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