Purpose-driven marketing that shapes tomorrow

Future Stories is a strategic marketing consultancy for healthcare and sustainability brands. We help purpose-driven businesses cut through the noise, connect with purpose, and grow with integrity.

What we do

Strategic marketing leadership for brands that make a difference

We are a team of fractional leaders, strategists, and creatives with deep expertise in healthcare and sustainability. Our insight-led approach turns complex ideas into powerful narratives that build credibility, drive engagement, and create lasting impact.

25+ years in marketing. 12 years in senior healthcare leadership. 100+ impact projects delivered.

About us

Stories of impact, waiting to be told

Every purpose-driven brand has a powerful story that deserves to be heard. But in technical or complex sectors, communicating your impact effectively can be a challenge. We help you cut through the noise, articulate your mission with clarity, and connect with the right people in the right way.

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Our Partners

Our expertise

Marketing communications strategists, creatives and data experts

We provide

Fractional marketing leadership

Senior-level marketing and communications leadership without the full-time cost. Our fractional CMOs, CCOs and senior consultants help steer your strategy and execution

We provide

Strategic consultancy

From audits to go-to-market strategies, we provide expert consultancy to help you align marketing and communications with business goals and drive real results.

Other Services

View All Services

01

Brand services

Define your purpose, position your brand, and create a visual identity that resonates. We build brands that inspire trust and drive action.

02

Content & campaigns

Engaging, high-impact content and campaigns that capture attention, build credibility, and generate meaningful engagement.

03

Thought leadership

From white papers and reports to blogs and data visualisation, we turn your expertise into influence - positioning your brand as a leader in your field.

We set the tone

Why we are different

Specialist expertise in sustainability and healthcare

We understand the nuances of these industries, from circular economy principles to NHS partnerships.

A strategic partner - not just a service provider

We don’t just execute – we help shape the strategic direction of your brand and marketing.

Flexible, high impact support

We integrate seamlessly with your team, delivering tailored solutions that create maximum value.

Get to know us

Customer stories

Testimonials

Joe Papineschi

Sam and Future Stories have been great to work with and have made a major contribution to Eunomia very quickly. As a 24 year old organisation I feel like we finally understand how to make marketing and comms work for us and Sam has left us in a much stronger position, with a great strategy, a motivated and talented team and some new assets that we’ll get value from for years to come.

Chairperson, Eunomia

Fionuala Wareing

It has been an absolute pleasure working with Future Stories on our recent rebrand and website content update. The team demonstrated a level of professionalism and knowledge about our marketing needs that truly set them apart. Their dedication and genuine care for our mission shone through. We highly recommend their services.

Head of Clinical Practice, Safety Net (UK)

Neil Hopkins

Sam at Future Stories has led a complex staff consultation and engagement programme, supporting the development of a clinical strategy for Sirona. From establishing the strategic plan for the engagement work, to developing large scale roadshows that engaged hundreds of colleagues, through to creating short form videos and internal comms, Sam has been across the full scope of the project. I've been grateful for Sam's support - not just in delivering key projects but also being an approachable sounding board.

Former Deputy Director of Communications, Sirona care & health CIC

Paula Plaza

Sam developed a brand model that helped us to articulate who we are, our vision and values. We valued the time that she took to understand our work and involve our partners and allies, something which was very important to us. Sam’s confidence and clarity, and her ability to challenge us, helped to make this a smooth process. Thank you for helping us to come up with a brand that truly reflects our ambition

Head of Communications, Unlimit Health

Hannah Parker

Future Stories created all my content for my business website, and advised me on my marketing approach. My business is now on page one of Google for the relevant search term and I have more business than I can manage. I'd turn to them any time I need support with my marketing.

Hannah Parker, Body Psychotherapist

Liz Thompson

We love working with Sam at Future Stories. She’s an utterly reliable safe pair of hands, with a great creative brain and a lot of smart communications and marketing expertise. She’s super organised and always comes through. Most recently, she worked with us on our annual report, shaping a clear narrative and strong messaging which really helped to frame our organisational achievements properly.

Director of Communications, SafeLives

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